roving软件公司就是软件初创公司模式的例子，该公司是constantcontact（不断联系）软件的制造商，此软件能把个人化的电子邮件发送给web网站上的客户。

• Roving Software, maker of Constant Contact, which sends personalized e-mails to Web site customers, is an example of a software start-up.