Roving Software, maker of Constant Contact, which sends personalized e-mails to Web site customers, is an example of a software start-up.

• Roving软件公司就是软件初创公司模式的例子，该公司是Constant Contact（不断联系）软件的制造商，此软件能把个人化的电子邮件发送给Web网站上的客户。