While tobacco ads that target men focus on cigarettes as macho or cool, tobacco ads that target women focus on social and political themes important to women.

• 当销售群体为男人的烟草广告集中显示抽烟很有男子气概或是很酷，而销售群体位女人的烟草广告集中显示对女人很重要的社交和政治话题。