When NOP asked 1,000 people of all ages to name the first fictional character that came into their heads, 22 per cent said Harry Potter.

• 在NOP市场调查公司请求1，000名各个年龄阶段的人说出他们脑海中闪现的第一个文学形象时，百分之二十二的人回答是哈里-波特。