What should be stessed is that the charitable foundations set up by transnational enterprises are the best way to get close to the public and overstep national and cultural gap.

• 而在中国造纸业中建立慈善基金会,则不仅能提升企业品牌和美誉度,还是企业履行社会责任的一种直接体现,意义非同一般。