Unless you choose to target your keywords as exact matches, your keyword targets will likely match a large number of different queries. The default keyword matching option is broad matching.

• 除非你给你的关键词设为“exact matches(精确匹配)”, 否则你的关键词将会和大量有关联的查寻发生响应，关键词默认匹配方式是“广义匹配”。