To achieve the aim of training the students into practical talents with high quality in higher vocational colleges, the cultivation of pragmatic competence should be emphasized in the process of foreign language teaching.

• 高职院校的办学目标是将学生培养成为高素质实用型人才,外语教学的目的在于培养学生良好的语言交际能力。 要实现这一目标,外语教学过程中应以语用知识的传授为中心,以语用能力的培养为宗旨。