Thru the probe and analysis, the author sticks on: it is only after targeting the demand of sourcing customer,clearing the strategic issue, the related marketing tactic strategy can be planned.

• 通过调查分析，作者认为：市场营销中，首先需捕捉目标客户的需求，明确战略问题，才能制定出相应的营销战术策略。