Throughout 1997, the HKTA organised a series of new and established events to promote Hong Kong as a year-round travel destination and to highlight its unique blend of East and West.

• 一九九七年全年，旅游协会举办了各式各样的活动，当中有新有旧，目的都是为了宣传香港是结合东西方文化的四季皆宜旅游地方。