Those rhetorical devices used in advertisements of enterprises such as trope or transferring meaning, personification, pun and allusion, repetition and parallelism, rhyme, especially alliteration and rhythm offer enjoyment in aesthetics.

• 企业广告中运用比喻、拟人、双关和成语典故、反复和平行结构、押韵和节奏等修辞手段，给人以美的享受。