This research is aimed at exploring the decision-making considerations, the interplay among these considerations, and the decision-making behavior of the expert producer in the digital media design field.

• 摘要本研究旨在探讨专业数位媒体设计主管其平衡于理想及现实之间实务考量、些考量的交互关系，以及设计主管的决策行为。