This paper reveals a trend of consumption culture, i.e. in the scope of popular vogues it will topple over the masses culture and contend with authoritative consumption practice and styles for its uncertainty.

• 消费文化在大众时尚的范围内对同质性的大众文化整体相颠覆,消费文化的个性不确定性使其与权威性的消费实践和风格相抗衡,注定了未来社会的发展趋势。