This paper proposes the conception of active WEB_DB on the basis of the traditional active databases, discusses the architecture about active WEB_DB, realization ways and applications in CRM.

• 在传统主动数据库的基础上,提出了主动WEB_DB的概念,讨论了主动WEB_DB的体系结构、实现途径以及在客户关系管理系统中的应用。