This paper is a pragmatic study of persuasiveness of language in commerce and service sectors, which is widely used in the communication between servers and consumers.

• 为了对我国商业、服务业用语使用水平的提高和研究提供一定的指导和帮助,从语用角度分析了蕴含在服务者与消费者交际过程中的商业、服务业用语中的说服性。