This paper introduces some backgrounds of Fengjian, Shunde then, based on the method of ASEB to analyze tourist experience in Fengjian, a few of countermeasures are put forward to improve tourist experience.

• 文中先介绍了顺德逢简水乡的一些背景情况；再以ASEB法对其游客体验进行了分析；在此基础上提出积极提升游客体验水平的具体对策.