This paper has synthesized the traditional brand shaping strategy and the shape strategy in network economic times, and combines the current economic situation of our country organically and systematically.

• 本论文综合了传统的品牌塑造策略和网络经济时代的品牌塑广东工业大学管理学硕士学位论文造策略，并使之与我国当前的经济现状有机而系统的结合起来。