This paper expatiates on general situation, analyses the internal and external development of ecotourism certification, clarifies the significance of constituting ecotourism certification system in China, and presents some productive suggestions.

• 本文对生态旅游认证的基本概况进行了阐述，分析了国内外生态旅游认证发展的现状及我国建立生态旅游认证制度意义，并对我国生态旅游认证制度的建立提出了建设性的意见。