This paper discusses the relation between feminism and Occidental advertising in the late 20th century by introducing some typical ads and comments on feminism during the last five decades.

• 摘要本文通过对近半个世纪以来西方广告中的一些代表性广告作品和女权主义批评的介绍，来解读20世纪下半叶的广告业与女权主义运动的关系。