This paper deals with two English education advertisements, which make up what we call composite ads for they are made by the same institution, printed on the same page of a newspaper and meant to achieve the same goal.

• 本文分析的是刊登在同一报纸版面的两则相关广告,出自同一学校,目的相同,并各附有插图,因此,称之为组合广告。