This paper based in marketing sales theory, combined theory with practice, integrate quantify and quantitive.Take home market as the main object and enacted a suit of sells tactics.

• 本文是以市场营销理论为主要理论基础，采用理论与实践相结合，定量与定性相结合，以远大公司的国内市场为主要研究对象制定的一套营销策略。