This implies that food safety risk perception of the Chinese is quite different from the Westerners in nature, whose risk perception is primarily determined by dread and unfamiliarity.

• 影响杭州消费者食品安全风险认知的主要因素是“失去控制”，次要因素为“严重后果”和“政府失职”，人口统计特征变量对食品安全风险认知有显著影响。