This article provides verification study on process dissimilation and adoption of creative strategies to put forward BPR when JH company business is landed in predicament and difficult situations.

• 本文正是对JH公司经营陷入困境时通过流程异化，对其在有竞争优势的业务上采用标歧立异的战略进行业务流程再造并取得了预期效果的实证研究。