This article analyzes the meaning of evaluation for hospital publicizing and summary the content and methods of hospital publicizing, which provides clear perspective, strategies and methods for hospital publicizing.

• 阐述了开展医院宣传工作评价的意义,分析和总结了宣传工作评价的内容与方法,为广大医院实施有效宣传、提高宣传效果,理清了思路、明确了策略、提供了方法。