Therefore, a new structure model is issued to improve the sale business process of the Chifeng EIB by analyzing the organization and IMS based on the principle of process CRM.

• 因此,本文以过程型CRM基本原理为基础,分析现有组织结构和信息系统,提出新的结构模式,对赤峰电业局营销业务流程再造进行了初步探讨和研究。