The results show that the tourists are mainly the young with low income and the main factors influencing consumers to participate in tourist agriculture are the traffic imperfection and singularity of tourism project etc.

• 调查发现,参加农业观光旅游的游客呈现出年轻化且收入水平不高的主要特征,而影响消费者参与的主要因素是交通等配套设施的不完善及旅游项目的单一化等问题。