The procedures of setting up strategy oriented marketing policy actually is the marketing processes - including the analyst of operation, each step of strategy, selecting and training of candidates - have to be designed successfully.

• 战略导向营销策略的建立其实就是市场营销的过程,从企业经营实际分析到战略意图的层层分解,乃至每个战斗部人员的筛选和培训,各个环节都必须做到位,缺一不可。 本文的重点,更多地还是体现在战略导向营销策略的确定过程上。