The model of price optimization is built first for the goal of the maximum profit of the provider of third party electronic commerce platform. Then the solution of the model and the optimum pricing strategy is studied.

• 文中首先构建了以第三方电子商务平台提供商的利润最大化为目标的价格优化模型；然后研究了优化模型的求解和最优定价策略.