The management of city is not a self-glorification for their product, the authorities of city should establish a long-term city marketing strategy to accelerate the development of city.

• 城市的管理已不再只是满足于对城市产品的自吹自擂，而是通过理性的、逻辑的方法及创新的理论来拟订城市长期的营销策略，通过城市营销有效整合城市资源，促进城市的发展。