The law and principle of hieroglyphic expression in the design of visual communication was concluded from the perspective of analysis of meanings and shapes of characters.

• 同时,通过对影响汉字图形的表意特征的两个因素即汉字字形和汉字字意进行具体分析,总结出视觉传达设计中汉字图形表意特征的一般规律和设计原则。