The language of advertising is basically persuasive, therefore all possible means, linguistic or non-linguistic, have been adopted by advertisement writers to serve the purposes of adverting.

• 从根本上来说，广告语言属于劝导说服型的语言，因此，广告撰写人尽可能的采用一切语言及非语言的技巧来实现广告宣传的目的。