The dissertation is intended to provide consumable manufacturers an approach to understand the market segmentation structure, so as to create the new product strategy.

• 论文试图解决这样一个问题:在当前国际国内竞争日益加剧的环境下,汽车等消费品制造企业如何正确认识市场细分结构,以便于科学部署与实施其新产品战略。