The campaign was started by actress and author Mariliz Marins, daughter of the B-movie horror film maker Jose Mojica Marins, better known as Coffin Joe.

• 这场献血运动是由巴西著名的恐怖片女演员及作家Mariliz Marins发起的。 她的父亲是二流片(所谓B-movie)恐怖电影制片人Jose Mojica Marins，人称"棺材·乔"。