The broadcast was the first in a series of Olympic bonanzas for China Central Television, or CCTV, one of the chief propaganda arms of the Chinese state and perhaps also a new global media titan.

• 中国中央电视台（或CCTV）利用奥运会的噱头获利颇丰，收视率是第一大摇钱树。中央电视台是中国政府的主要宣传机构，很有可能也是新的全球传媒大头。