That causes a brain region [the insula] that registers negative feelings (bad smells, unfairness, social ostracism) to become more active than when you charge a purchase.

• 比起当你为买到的东西付费时，那会导致记录消极情绪（不灵敏的嗅觉、不公平的规则、社交排斥感）的大脑区域[脑岛]比起购物的时候变得积极起来。