Spurred by the booming market economy in contemporary China, PR functions directly amid journalism, playing a critical role in media organizations both interiorly and exteriorly.

• 在当代中国，随着市场经济蓬勃发展，公关活动也已经直接在新闻传播中发挥作用，不但社会组织对媒体进行公关，媒体本身也在开展自己的公关活动。