So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.

• 因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道,更是关乎中国大众传媒文化品格的一次反思。