Say what you like about David Aaker, he could never be described as flashy. A marketing guru without a bow tie or PowerPoint slides? What will they think of next?

• 教授怎么样,你永远也不会用炫耀来形容他。一个不打蝴蝶领结、不用PowerPoint的市场营销大师?人们接着还会怎么想?