Researchers have put forward some theoretical models about the concept of involvement (e.g. Four Levels of Involvement, the Elaboration Likelihood Model, FCB Grid, Rossiter-Percy Grid, etc.) .

• 同时,学者们围绕这一概念构建了卷入的四水平说、加工深度模型、精细加工可能性模型、FCB网格、Rossiter-Percy网格等诸多理论模型。