Ramqvist decided on a radical overhaul that would centralize sales of all products in each country unit. That way,Ericsson would present a single face to its customers.

• 兰科维斯特决定进行一次彻底调整，他将中央化销售（爱立信公司）在任何一个国家集团中制造的所有产品。那样，爱立信在其客户面前将只有一张面孔。