Product buying motives are similar to primary and selective buying motives, a customer buying a set of steel-belted radial tires is most interested in size, features, and price of the tires.

• 产品购买动机类似于主要的和选择性的购买动机，顾客购买一套钢丝子午线轮胎时对轮胎的尺寸、特性和价格最感兴趣。