Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought.

• 最先开创音乐电视这一概念的MTV，开启了一种全新的广告形式：消费者收看电视，是为了获取广告信息，而不是把广告信息看作电视的附带产品或一种回味。