Part 2: Analyzes Jianlibao Ltd.? s strategic environment from a macro angle, and proposes strategic target, direction, policy and measures to guarantee the successful imposing of them.

• 第二部分从战略管理的宏观角度分析了健力宝集团的战略环境，为健力宝今后的发展提出了目标、方向及策略，并提出保障战略得以顺利实施的措施。