On the basis of expounding the CI design, the problems to be solved in introducing CI to our enterprises under the international environment at present were analyzed.

• 摘要在阐明CI设计的基础上，通过介绍CI的发展情况，结合我国企业的待点，重点分析了在目前国际大环境下我国企业导入CI所需解决的问题。