Mr Beckham also had the advantage that the two core features of his personal brand were sporting prowess and fashion, neither of which was fundamentally damaged by the allegations, says Mr Milligan.

• 贝克汉姆还有个优势，就是他个人品牌的两大特点是运动造诣高超以及时尚，这两项基本上都不会被那些指控影响，米里根表示。