Money and effort will not be invested when the need for Chinese names is ignored or seen as unnecessary. The easy way out is to translate or just create one.

• 在对华文名的需求视而不见甚至认为没有什么需求时，自然不会投入精力和人力来斟酌合适的华文名，或干脆生搬硬造，或生硬从英文翻译过来了事。