Marketing is a applied science base on economics, behavior science and modern management sciences.The research object of marketing is marketing activity, process and its orderliness.

• 市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学，它以满足顾客需求为中心的营销活动过程及其规律为研究对象。