Marketing concept should be introduced into the libra ri es of Colleges and Universities,and its reasonable policies should be clearly es tablished and defined so as to make the libraries genuine and practical informat ion service centers.

• 为了使高校图书馆能成为名符其实的信息服务中心,高校图书馆应该引进市场营销观念,确定合理的市场营销策略。