Language communication, guiding consumption and benefiting competition, by concept to ads, which gives a reference to the use of concept pictures in ad design in the new situation.

• 通过观念图形对广告的视觉传达 ,语言沟通 ,引导消费 ,利于竞争等方面的功能进行论述 ,从而为新形势下广告设计中观念图形的使用提供参考