It puts forward the conception of market segmenting based on consumer work requirement;then, it discusses the ways to put this method to work;finally, it validates the conception with specific cases.

• 本文首先给出了基于消费者工作需求为基础的市场细分观念，然后对运用此观念获取市场立足点进行了探讨，最后用案例进行了验证。