It pointes out that when the company is offering the sports sponsors,it has to redesign the products and the image of itself in order to make it confirm to the sports culture,which can also comb...

• 指出企业在进行体育赞助的同时,要对企业产品、企业形象重新设计、定位,使之与体育文化相符,使体育文化融入到企业经营的各个环节,形成企业与消费者的共鸣。